About Qiora

Qiora is an independent educational resource dedicated to providing clear, evidence-informed information about nutrition and long-term healthy living. We exist to explain fundamental concepts related to weight management, dietary patterns, and sustainable health practices from a nutritional perspective.

Our Purpose

The landscape of nutrition information is crowded with conflicting claims, commercial interests, and oversimplified solutions. Qiora was created to provide a different kind of resource: one that prioritises clarity, accuracy, and honest explanations over persuasion or sales.

We believe that informed individuals make better decisions about their own health. Our mission is to explain the science and principles underlying nutrition and weight management without promoting specific products, services, or overpromised outcomes.

What We Are

Qiora is an informational website providing educational content about:

Fundamental principles of nutrition and energy balance
The nutritional roles of different food groups
Common dietary approaches and their characteristics
Behavioural and psychological factors in eating patterns
Evidence-informed information about sustainable lifestyle changes
Clarification of common nutrition myths and misconceptions

What We Are Not

Qiora is explicitly not:

A medical or nutritional advice service
A platform for personal coaching or consultations
A provider of personalised meal plans or treatment protocols
A commercial enterprise selling products or services
A weight loss programme or diet promotion site
An alternative to consultation with qualified healthcare professionals

Our Approach

All content on Qiora is created with these principles in mind:

Evidence-Informed

Information is based on current nutritional science and research rather than individual opinion or marketing narratives.

Balanced

We present multiple perspectives where legitimate scientific disagreement exists, without advocating for a single "best" approach.

Honest About Complexity

We acknowledge that nutrition is complex, individual, and influenced by multiple factors—not reducible to simple rules.

Non-Commercial

We do not sell products, services, or specific dietary programmes. We do not have financial interests in any dietary approach or commercial entity.

Transparent

We clearly communicate what we know, what remains uncertain, and when information is beyond the scope of nutrition alone.

Accessible

Complex topics are explained in clear language without jargon or unnecessary technical detail.

Educational Content Only

Everything presented on Qiora is educational in nature. We do not provide personalised advice, diagnoses, or treatment recommendations. Individuals considering significant changes to their nutrition or lifestyle are encouraged to consult qualified healthcare professionals who can assess their individual circumstances, medical history, and specific needs.

No statement on Qiora should be interpreted as medical or nutritional advice, nor as a substitute for professional consultation.

Contact Information

If you have questions about Qiora or our informational content, please reach out:

Qiora
87 Willow Crescent
Harrogate
North Yorkshire, HG2 0LL
United Kingdom

Phone: +44 1423 794 628
Email: [email protected]

Important Notice

This website provides educational information only and is not a substitute for professional medical or nutritional advice. Always consult with a qualified healthcare provider before making significant changes to your diet or lifestyle, particularly if you have existing health conditions or take medications.